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SMG

The SMG label recognizes the stressful and volatile nature of life through its military-inspired style, reflecting how we all move 'under gunfire' at one point or another. Founded by the talented duo of singer-songwriter JJ Lin and photographer Matthew Edward Loh.

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  • Daniel Patrick

    Venice Trunks in Black Reflective + 3M

    $275

  • Daniel Patrick

    Loop Terry Standard Sweatshorts in Mountain Blue

    $175

  • Daniel Patrick

    Loop Terry Standard Sweatshorts in Mint

    $175

  • Daniel Patrick

    Loop Terry Standard Sweatshorts in Canary Yellow

    $175

  • Daniel Patrick

    Loop Terry Standard Sweatshorts in Royal Fuchsia

    $175

  • Daniel Patrick

    Loop Terry Standard Sweatshorts in Camel

    $175

  • Daniel Patrick

    Varsity Tee in Mojave

    $200

  • Daniel Patrick

    Varsity Tee in Washed Black

    $200

  • Kruel London

    VIDELLE Platform

    $695

  • Kruel London

    VIDELLE Flatform

    $695

  • Kruel London

    Lucy Heels in Olive

    $495

  • Kruel London

    Lucy Heels in Stone

    $495

  • The Knocks

    NYC Dance Music Vintage Crop Tee in Black

    $25

  • The Knocks

    NYC Dance Music Vintage Crop Tee in White

    $25

  • SMG

    Unisex Patchwork Loose Trousers in Olive

    $108.71

  • SMG

    Unisex Patchwork Loose Trousers in Grey

    $108.71

OUR STORY

IN-HOUSE

IN-HOUSE is an inclusive fashion marketplace home to an exclusive network of tastemakers across music, sports, entertainment, and more. Stay locked in for more top talent, new labels, elite collaborations, and capsule collections.

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